Capabilities

Front Porch Research has developed a suite of tools and techniques that effectively explore, evaluate and benchmark consumer opportunities. Our approach equips clients with relevant, objective and illuminating data to guide decisions and optimize outcomes.

Foundational Knowledge

  • Cultural Trend Studies
  • Topical Deep Dives
  • Unmet Needs Analysis
  • Consumer/Audience Profiling

Marketplace Assessment & Optimization

  • Creative Evaluation & Optimization
  • Consumer Targeting & Segmentation
  • Market Opportunity Assessments
  • Brand Position Evaluation/Creation
  • Advertising & Promotion Development/Analysis
  • Initiative Evaluation & Measurement

Specialty Services

  • Tween & Teen Evaluations
  • Media Optimization

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