Artfully Scientific. Our approach blends creative customized attention with calculated research methodology to deliver results that are… well, beautiful.
Calibrate Creative. Our entertainment research practice enables studios to evaluate audience appeal, predict promotion effectiveness and provide objective direction to optimize outcomes.
Measuring The Real Impact. Our research approach is designed to drive business results by understanding the factors influencing families and affecting our culture.
Hunger for Violence. Our latest white paper examines attitudes toward the kid-on-kid violence in the blockbuster hit The Hunger Games.